This project was featured in the World Brand Design Society 🏆
gap Marketing Agency is a marketing startup based in Dubai, UAE. with a focus on new innovative marketing tools such as AI marketing, metaverse marketing and virtual events planning.
Hence the slogan is: Bridging the gap between (present and future- business and target- plan and result- effort and success).
The wordmark features custom-made letterforms that illustrate the gap and how both of its ends are connected, this idea is carried across other application, such as typography, icons, pattern and photography.
The wordmark features custom-made letterforms that illustrate the gap and how both of its ends are connected, this idea is carried across other application, such as typography, icons, pattern and photography.
A futuristic color palette, that uses (Guppie Green) as a primary color, is sufficient to make gap stand out in the market, as a cutting edge marketing startup who’s ready to compete its way to the future, and a solid black background is always a go-to for a futuristic look and feel.
 Highlighting a word within a larger piece text can get a little challenging sometimes, but the smooth curvy lines derived from the wordmark can contain any word effortlessly.
